| Title | LIFE IS ELECTLIC |
| Brand | PANASONIC |
| Product / Service | PANASONIC |
| Category | A04. Consumer Electronics |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | ENGINE FILM Tokyo, JAPAN |
| Production Company 2 | HORSTON Tokyo, JAPAN |
| Production Company 3 | HANDSOME TRACKS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hiroyuki Takasu/Yuya Furukawa/Ryoji Yamamoto/Yasuharu Sasaki (Senior Creative Director) | Executive Creative Director |
| Yoshihiro Yagi/Haruko Tsutsui/Takanori Yasukouchi | Creative Director |
| Haruko Tsutsui/Scott Lehman | Copywriter |
| Yoshihiro Yagi | Art Director |
| Jun Katogi | Agency Producer |
| Hideyuki Chihara/Naotaka Futami | Producer |
| Horston | Director |
| Tsutomu Motoyama | Editor |
| Toru Sasaki | Sound Design/Arrangement |
| Desiners: Minami Otsuka/Taiji Kimura/Daisuke Hatakeyama | Animation |
| Philippe Weisbecker(Illustration)/Natsuko Kida(Coordinator) | Other Credits |
Brief : Creating brand loyalty among new fans for a major consumer electronics company.