| Title | WORD-OF-MOUTH |
| Brand | TAKAHASHI SHOTEN CO. |
| Product / Service | JAPANESE SEASONING YUZUSCO |
| Category | A01. Food Products |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company | I&S BBDO Tokyo, JAPAN |
| Advertising Agency | I&S BBDO Tokyo, JAPAN |
| Advertising Agency 2 | BBDO J WEST Fukuoka, JAPAN |
| Production Company | VIDEO STATION Q Fukuoka, JAPAN |
| Name | Position |
|---|---|
| Yoshihisa Ogata | Executive Creative Director |
| Tatsuo Ueno | Creative Director |
| Shinsaku Yoshitomi | Copywriter |
| Makoto Shimotsuura | Producer |
| Makoto Shimotsuura | Director |
| Mitsuhiro Yanagisawa | Account Manager |
| Shinsaku Yoshitomi | Planner |
| Makoto Shimotsuura/Mai Ikeda/Takashi Cyazono (Cg) | Other Credits |
The reputation of YUZUSCO was made by only a word of mouth. We used an intuitive expression of the scene with a mouth and tongue.