| Title | SILENCE |
| Brand | FISHER & PAYKEL |
| Product / Service | KITCHEN PRODUCT RANGE |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | FINCH Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Chief Creative Officer |
| Levi Slavin | Creative Director |
| Jen Storey/Katie Knight | Agency Producer |
| Scott Coldham/Helen Fitzsimons | Account Supervisor |
| Roger Bridge | Advertiser's Supervisor |
| Andy Mauger | Producer |
| Jae Morrison | Director |
| Tim Mauger | Editor |
| The Coopers Of Franklin Rd | Sound Design/Arrangement |
| Mandy | Post Production |
| Anna Holloway | Account Manager |
| Andy Mcleish | Planner |
| Ian Mccarroll | Cinematographer |
| Designer: Dean Poole (Alt Design) | Other Credits |
To relaunch Fisher & Paykel's premium kitchen appliance range, we celebrated the core role of all of their kitchen products: to help make meals better. In 'Silence', the launch 60", we analysed the universal moment a chef knows they've made the perfect meal. That moment just after the meal is served when the table goes quiet.