| Title | PATIENCE |
| Brand | FISHER & PAYKEL |
| Product / Service | FRONT LOADER WITH SMART DRIVE TECHNOLOGY |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | FINCH Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Nick Worthington | Chief Creative Officer |
| Levi Slavin | Creative Director |
| Jen Storey/Katie Knight | Agency Producer |
| Scott Coldham/Helen Fitzsimons | Account Supervisor |
| Roger Bridge | Advertiser's Supervisor |
| Andy Mauger | Producer |
| Jae Morrison | Director |
| Tim Mauger | Editor |
| The Coopers Of Franklin Rd | Sound Design/Arrangement |
| Mandy | Post Production |
| Anna Holloway | Account Manager |
| Andy Mcleish | Planner |
| Ian Mccarroll | Cinematographer |
| Designer: Dean Poole (Alt Design) | Other Credits |
To relaunch Fisher & Paykel's clever front loader, a washing machine that speeds full wash up to just 15 minutes, we celebrated the joy of a quick wash - not having to wait for it to finish. To do that we agony of a little dog waiting for his toy to finish going through a cycle.