| Title | THE SECRET |
| Brand | RIDE ON EXPRESS |
| Product / Service | GIN NO SARA |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | DENTSU CREATIVE X Tokyo, JAPAN |
| Name | Position |
|---|---|
| Yuya Furukawa | Executive Creative Director |
| Yuji Matsumura | Creative Director |
| Yuji Matsumura | Copywriter |
| Yuji Matsumura | Art Director |
| Keisuke Ishikawa | Agency Producer |
| Yu Oga | Producer |
| Wataru Sato | Director |
| Souichiro Yagi/Takayuki Yasoshima | Editor |
| Toshiki Tan | Sound Design/Arrangement |
| Ppc/Digital Garden Inc. | Post Production |
| Ryuta Murakami | Lighting |
| Keisuke Ishikawa | Account Manager |
| Kazuyoshi Koike | Director Of Photography |
| PPC | Editing Company |
| Production Designer: Yasushi Kawashima/Production Manager: Jin Mineo/Mitsuaki Sawamura | Other Credits |
Gin no Sara is Japan's most popular sushi delivery chain. The aim of this ad was to make everybody happy through Gin no Sara. Even if somebody is in a terrible mood, they may be filled with a smile when they see a Gin no Sara dish. This was depicted humorously by showing the behind-the-scenes of the commercial.