| Title | COMPACT. |
| Brand | KYOWA CORPORATION. |
| Product / Service | HUWARII RANDOSELS |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PICT Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hisashi Katsumura | Executive Creative Director |
| Yukie Tamura/Satoshi Umeda | Creative Director |
| Satoshi Umeda | Copywriter |
| Yukie Tamura | Art Director |
| Megumi Shimada | Agency Producer |
| Mitsuhiro Murata/Atsushi Narisawa | Account Supervisor |
| Akira Suzuki | Producer |
| Akira Horii | Director |
| Minoru Futatsugami/Norifumi Kasai | Editor |
| Yuka Watanabe/Tomy Sasa/Erito Ayaki | Sound Design/Arrangement |
| Gravy Inc | Post Production |
| Kentaro Ohira/Taizo Hazama/Takuya Yokoyama/Shogo Minamikawa | Animation |
| Yoshito Matsuyama | Lighting |
| Tamurapan/Satoshi Umeda/Randosel Debut | Music |
| Satoshi Umeda | Planner |
| Tomohito Tanaka | Cinematographer |
| Digital Egg | Editing Company |
| Yoshio Sakaguchi/Akihumi Obara | Other Credits |
Randosels (from the Dutch 'ransel') are backpacks used by primary schoolchildren in Japan. Pre-school children look forward to the day they can carry their own randosels. Kyowa Corporation developed a compact randosels without the hem.