Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food Products
ABBOTT'S VILLAGE BAKERY
GEORGE WESTON FOODS / ABBOTT'S BREAD
BMF Sydney AUSTRALIA FINCH Auckland / Alt.VFX Brisbane NEW ZEALAND / AUSTRALIA
MORNING STRANGERS
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE PRODUCTS
DDB MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Short List
STEPDAD STEVE
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE SPREADS
DDB MELBOURNE AUSTRALIA PRODIGY Sydney AUSTRALIA
NO CELEBRITY CHEF REQUIRED
FONTERRA / PERFECT ITALIANO
CLEMENGER BBDO MELBOURNE AUSTRALIA CURIOUS FILM Auckland NEW ZEALAND
BACK AND FORTH
WRIGLEY / ECLIPSE CHEWY MINTS
DDB Sydney AUSTRALIA STATION FILM Los Angeles USA
Short List
GIFT
PERFETTI VAN MELLE / ALPENLIEBE CHOCOLATE FILLED TOFFEE CANDY
BBH CHINA Shanghai CHINA THE LOFT FILMS Shanghai / PRIMO Buenos Aires CHINA / ARGENTINA
TRACKING
VEDAN ENTERPRISE CORP. / WEI WEI A MINCED PORK FLAVORED INSTANT NOODLES
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI CHEERS FILMS Taipei CHINESE TAIPEI
FLAVOURS WITHOUT BORDERS
PARLE AGRO / HIPPO WORLD TOASTIES
CREATIVELAND ASIA Mumbai INDIA EQUINOX FILMS Mumbai INDIA
LITTLE ROUND THINGS
GLAXO SMITHKLINE CONSUMER HEALTHCARE / HORLICKS NUTRIBIC BISCUITS
JWT INDIA Mumbai INDIA FOOTCANDLES Mumbai INDIA
SAFE
GODIVA JAPAN, INC. / ICE CREAM
BIS Tokyo JAPAN BIS Tokyo JAPAN
WORD-OF-MOUTH
TAKAHASHI SHOTEN CO. / JAPANESE SEASONING YUZUSCO
I&S BBDO Tokyo / BBDO J WEST Fukuoka JAPAN VIDEO STATION Q Fukuoka JAPAN
TENNIS - REVERSE MOHAWK
KELLOGG JAPAN / PRINGLES
GREY TOKYO JAPAN TANDEM Tokyo JAPAN
BEACH(HAIHAI)
MIKAKUTO CO., LTD. / GUMIGUM
HAKUHODO Osaka JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
ANLENE JOINT
FONTERRA BRANDS PHILIPPINES / ANLENE
BBDO GUERRERO Makati City THE PHILIPPINES HIT PRODUCTIONS Makati City THE PHILIPPINES
BODY COMBAT
PHILIPPINE LEADING INFINITE LOGISTICS / LA FILIPINA
LEO BURNETT MANILA THE PHILIPPINES FILM PABRIKA Makati City THE PHILIPPINES
TAICHI
PHILIPPINE LEADING INFINITE LOGISTICS / LA FILIPINA
LEO BURNETT MANILA THE PHILIPPINES FILM PABRIKA Makati City THE PHILIPPINES
MALAGUENA
ANDOKS / ANDOKS
CAMPAIGNS & GREY Makati City THE PHILIPPINES REVOLVER STUDIOS Makati City THE PHILIPPINES
A02 Beverages - Alcoholic & Non-Alcoholic
TUMBLE
SCHWEPPES / SCHWEPPES
GEORGE PATTERSON Y&R Melbourne AUSTRALIA REVOLVER Sydney AUSTRALIA
Silver Spike
NATURE
CAPI SPARKLING / CAPI
SAATCHI & SAATCHI Sydney AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
BITE
CAPI SPARKLING / CAPI
SAATCHI & SAATCHI Sydney AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
CONGO
CAPI SPARKLING / CAPI
SAATCHI & SAATCHI Sydney AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
CUBA
CAPI SPARKLING / CAPI
SAATCHI & SAATCHI Sydney AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
BEER CHASE
CARLTON & UNITED BREWERIES / CARLTON DRAUGHT
CLEMENGER BBDO MELBOURNE AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
Gold Spike
RIVER OF BLONDE
CARLTON & UNITED BREWERIES / PURE BLONDE
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER Sydney AUSTRALIA
HANDS
FOSTERS | CUB / VICTORIA BITTER
CLEMENGER BBDO MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Silver Spike
SHIRT
FOSTERS | CUB / VICTORIA BITTER
CLEMENGER BBDO MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Bronze Spike
SWEAT
FOSTERS | CUB / VICTORIA BITTER
CLEMENGER BBDO MELBOURNE AUSTRALIA
COINCIDENCE
CARLTON & UNITED BREWERIES / CARLTON MID
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Sydney / FURLINED Santa Monica AUSTRALIA / USA
Silver Spike
ADJOINING ROOMS
CARLTON & UNITED BREWERIES / CARLTON MID
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Sydney / FURLINED Santa Monica AUSTRALIA / USA
Bronze Spike
THE SEARCH
LION / TAP KING
BMF Sydney AUSTRALIA REVOLVER Sydney / BISCUIT FILMWORKS Los Angeles AUSTRALIA / USA
Silver Spike
SUNSHINE BUBBLE
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE FAST START LIQUID BREAKFAST
DDB MELBOURNE AUSTRALIA PRODIGY Sydney AUSTRALIA
Silver Spike
MANCHILD
MURRAY GOULBURN CO-OPERATIVE / DEVONDALE FAST START LIQUID BREAKFAST
DDB MELBOURNE AUSTRALIA PRODIGY Sydney AUSTRALIA
ANTI-ESTABLISHED
DIAGEO AUSTRALIA / BULLEIT
LEO BURNETT SYDNEY AUSTRALIA FINCH Sydney AUSTRALIA
ANCHOR LAUNCHER
CBL / ALCOHOL
COMZONE Phnom Penh CAMBODIA DIGITAL MAGIC GROUP Bangkok THAILAND
CREAM WITH SPIRIT POUR SPECTACULAR
DIAGEO / BAILEYS
BBH CHINA Shanghai CHINA
HAIL TO THE GAMECHANGERS
DIAGEO / JOHNNIE WALKER
BBH CHINA Shanghai CHINA FILMS SHANGHAI / THE MILL London CHINA / UNITED KINGDOM
CORRECTION
VENDAN / MOREWATER
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI BLUE MOON FILMS Taipei CHINESE TAIPEI
THE TALK
WEI CHUAN FOOD CORPORATION / BERNACHON COFFEE
McCANN TAIWAN Taipei CHINESE TAIPEI POSTCARD FILMS PRODUCTIONS Tapai CHINESE TAIPEI
PSYCHIC CHILD
BOMY / VEGETABLE AND FRUITS JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
BOMY VEGETABLE JUICE - IMMINENT DANGER
BOMY / VEGETABLE JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
RACE
CADBURY INDIA / BOURNVITA
OGILVY & MATHER INDIA Mumbai INDIA GOOD MORNING FILMS Mumbai INDIA
THE MAGIC OF FROOTI
PARLE AGRO / FROOTI
CREATIVELAND ASIA Mumbai INDIA NIRVANA FILMS Bangalore INDIA
RISE OF THE MEGACITY
TIGER BEER / TIGER BEER
ROTHCO Dublin IRELAND INDEPENDENT London / LIVING FILMS Chiang Mai UNITED KINGDOM / THAILAND
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO INC. Tokyo JAPAN
AN ELDERLY LADY WHO WANTS TO SWIM
COCA-COLA JAPAN / AQUARIUS
DENTSU Tokyo JAPAN MONSTER Tokyo JAPAN
CARVING OF THE FOREST
SUNTORY HOLDINGS / HAKUSHU
TOKYU AGENCY Tokyo JAPAN WONDERACTIVE Tokyo JAPAN
HE'S DRINKING IT FOR YOU
DB BREWERIES / EXPORT 33
COLENSO BBDO Auckland NEW ZEALAND PRODIGY Auckland NEW ZEALAND
GAMECHANGERS - REWAT
JOHNNIE WALKER / DIAGEO
BBH ASIA PACIFIC Singapore SINGAPORE Gravity Films Shanghai CHINA
SAME GREAT TASTE
SUPER COFFEE CORPORATION / SUPER CHARCOAL ROASTED WHITE COFFEE
VEER MOTION GRAPHICS Singapore SINGAPORE VEER MOTION GRAPHICS Singapore SINGAPORE
ATM
LOTTE CHILSUNG / HOT6IX
DAEHONG COMMUNICATIONS Seoul SOUTH KOREA