Winners & Shortlists
Grand Prix
Creative Effectiveness Spike
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
BYO CUP DAY
7-ELEVEN
SLURPEE 		LEO BURNETT MELBOURNE AUSTRALIA
SHARE A COKE
COCA-COLA SOUTH PACIFIC
COCA-COLA 		OGILVY & MATHER Sydney AUSTRALIA

Creative Effectiveness Spike
RAPID RESCUE
SINGAPORE RED CROSS
SINGAPORE RED CROSS 		JWT SINGAPORE SINGAPORE
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM
TOURISM 		BBDO GUERRERO Makati City THE PHILIPPINES

Creative Effectiveness Spike
OSTEOCESSORIES BY PERWATUSI
PERWATUSI
OSTEOCESSORIES 		JWT JAKARTA INDONESIA
THE 2012 IKEA CATALOGUE - A ROOMMATE WORTH HAVING
IKEA WESTERN AUSTRALIA AND SOUTH AUSTRALIA
IKEA CATALOGUE 		303LOWE Subiaco AUSTRALIA
Grand Prix
CONNECTING LIFELINES
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
SOLDIER
SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
SUTD WOMAN'S CAMPAIGN 		GOODFELLAS Singapore SINGAPORE
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT 		PROXIMITY BEIJING CHINA
GRAZED ON GREATNESS
M.J.BALE
M.J.BALE MENSWEAR 		WHYBIN\TBWA SYDNEY AUSTRALIA

Creative Effectiveness Spike
7UP TWEET-A-THON
PEPSICO INDIA
7UP 		BBDO INDIA Gurgaon INDIA
THE EVERYDAY SOLDIER MOVEMENT
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
YOU SHAVE. I SHAVE.
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER 		COLENSO BBDO Auckland NEW ZEALAND
Short List
I'M MUMBAI
BENNETT COLMAN & CO.
MUMBAI MIRROR 		TAPROOT INDIA Mumbai INDIA
THE KIWI SCEPTICS
AIR NEW ZEALAND
AIR NEW ZEALAND 		HOST Sydney AUSTRALIA
Short List
STRETCHING THE LIMITS OF KOREA’S APPAREL MARKET
LEVI STRAUSS KOREA
LEVI’S STRETCH TO FIT JEANS 		DDB KOREA Seoul SOUTH KOREA
THE SECRET IDOL
EZAKI GLICO
ICE NO MI 		ENGINE FILM Tokyo JAPAN
SOMEBODY RC60S
ASSOCIATION OF APEX CLUBS SINGAPORE
APEX CLUBS OF SINGAPORE 		LEO BURNETT GROUP SINGAPORE SINGAPORE
JACK, QUEEN & KING
CHRISTIAN CARE SERVICES
RAY OF HOPE 		LEO BURNETT GROUP SINGAPORE SINGAPORE
IMAGINATION
NATIONAL LIBRARY BOARD
NATIONAL LIBRARY BOARD 		LEO BURNETT GROUP SINGAPORE SINGAPORE
CAKE-MOUFLAGE
THE PATISSIER
THE PATISSIER 		LEO BURNETT GROUP SINGAPORE SINGAPORE
UNIQLO WARM UP!
UNIQLO
UNIQLO HEATTECH 		AKQA SHANGHAI Shanghai CHINA
MIZONE ZONELAB - MUSIC TO PUT YOU IN THE ZONE
FRUCOR BEVERAGES
MIZONE SPORTS WATER 		THE HALLWAY Sydney AUSTRALIA
PARALLEL PATHS
IBM
IBM 		OGILVY BEIJING CHINA
DREAMS NEVER GET OLD
HONDAO SENIOR CITZEN'S WELFARE FOUNDATION / JT TOBACCO INTERNATIONAL TAIWAN
CHARITY DONATION 		INSPIRE ADVERTISING Taipei CHINESE TAIPEI
PACQUIAO POSITIVE
PEPSICO INTERNATIONAL PHILIPPINES
STING ENERGY DRINK 		DDB PHILIPPINES Taguig City THE PHILIPPINES
FINDING THE UNCONSCIOUS HAPPINESS-ARY
CATHAY LIFE INSURANCE
CATHAY LIFE INSURANCE 		OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
ENCOURAGE MORE
YILI MILK
GULIDUO MILK 		CHEIL OPENTIDE Beijing CHINA
NIKE THE CHANCE
NIKE
NIKE FOOTBALL 		AKQA SHANGHAI Shanghai CHINA
HOW AUSTRALIA’S LARGEST RISK MITIGATOR WAS CONVINCED TO TAKE ITS BIGGEST EVER RI
INSURANCE AUSTRALIA GROUP
NRMA INSURNACE 		WHYBIN\TBWA SYDNEY AUSTRALIA

Creative Effectiveness Spike