Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Corporate Information/Business Products & Services
TOKYO CITY SYMPHONY
MORI BUILDING CO. / ROPPONGI HILLS
SIX Tokyo / HAKUHODO Tokyo JAPAN
Bronze Spike
GENERAL ELECTRIC : ANCIENT INVENTIONS
GENERAL ELECTRIC / GE CORPORATE COMMUNICATIONS
TBWA\SHANGHAI CHINA
DISCOVERY STREAM
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH, NEW ZEALAND
IRIS WORLDWIDE Sydney AUSTRALIA
CIF CLEANING PROJECT 2012
UNILEVER / CIF
MINDSHARE Jakarta INDONESIA
DEAR MUM
COMWERKS & WUNDERMAN / MOTHER'S DAY
COMWERKS Singapore / WUNDERMAN Singapore SINGAPORE
GOING GREY
GREY GROUP JAPAN / GREY GROUP JAPAN
GREY TOKYO / G2 JAPAN JAPAN
PHILIPPINE STANDARD TIME
PIZZA HUT / PIZZA HUT
BBDO GUERRERO Makati City THE PHILIPPINES
A02 Fast Moving Consumer Goods
ARE YOU GOING HOME THIS CHINESE NEW YEAR?
INNER MONGOLIA MENGNIU DAIRY / MONMILK
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
THE CLUB ROOM
LION DAIRY / FARMERS UNION ICED COFFEE
AJF PARTNERSHIP Melbourne AUSTRALIA
THE SCARED GHOST
DORITOS / DORITOS LATE NIGHT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
GIANT SQUID TEMPURA
HANAMARU / FOOD
POOL Tokyo JAPAN
FAKE PHOTO RELIEVES THIRST FOR INNER PEACE
CALPIS / CALPIS OASIS
DENTSU Tokyo JAPAN
FEEL LIKE NATURAL DAY TO NIGHT
JOHNSON & JOHNSON VISION CARE TAIWAN / ACUVUE TRUEYE
McCANN TAIWAN Taipei CHINESE TAIPEI
BEYOND THE WALL
FRUCOR BEVERAGES / MOUNTAIN DEW
COLENSO BBDO Auckland / PROXIMITY NEW ZEALAND Auckland NEW ZEALAND
Short List
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON COMMUNICATIONS Tokyo JAPAN
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
HONEY MOMENT
SUNTORY / TORYS HONEY
BIRDMAN Tokyo / KAIBUTSU Tokyo JAPAN
V ROBBERS
FRUCOR BEVERAGES LTD / V ENERGY DRINK
COLENSO BBDO Auckland / PROXIMITY NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
MOM’S CATERED BANQUET DISH
TAIWAN TOBACCO & LIQUOR CORPORATION / TAIWAN BEER
McCANN TAIWAN Taipei CHINESE TAIPEI
BEBEAUTIFUL
HINDUSTAN UNILEVER / BEAUTY & LIFESTYLE PRODUCTS
PHD Mumbai INDIA
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
LONG LASTING CHALLENGE
KRAFT / STRIDE
IM 2.0 INTERACTIVE GROUP Shanghai CHINA
A03 Cars & Automotive
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
TOYOTA CITY RAIDERS
TOYOTA TAIWAN / TOYOTA FACEBOOK
E21 MAGICMEDIA / CATCH AD Taipei CHINESE TAIPEI
SCROLLBOOK
NISSAN MOTOR CO. / NISSAN NOTE
TBWA\HAKUHODO Tokyo / 777INTERACTIVE Tokyo JAPAN
YAMAHA SPHERE
YAMAHA MOTOR CO. / AUTOMOTIVE
GREAT WORKS Tokyo JAPAN
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo / HAKUHODO THE DAY Tokyo JAPAN
Bronze Spike
A04 Other Consumer Products
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
HAPPY TREAT
OH & AH ENTERPRISE / RETAIL - ARTISANAL HANDMADE CREATIONS
McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya MALAYSIA
500 COLOR PENCILS
FELISSIMO CORPORATION / 500 COLOR PENCILS
DAIKO ADVERTISING Osaka JAPAN
KIRINJI ITSUMO KAWAII
NIPPON COLUMBIA / MUSIC RECORD COMPANY
HAKUHODO Tokyo JAPAN
UNIQLO HEATTECH DELIVER THE WARMTH OF YELL
UNIQLO / HEATTECH
DENTSU Tokyo / THE STRIPPERS Tokyo JAPAN
Bronze Spike
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
TRICKOPEDIA
MARS PETCARE AUSTRALIA / SCHMACKOS
DDB MELBOURNE AUSTRALIA
LAMDASH DNA
PANASONIC CORPORATION / LAMDASH
SHIFTBRAIN Tokyo / CREATORS GROUP MAC Tokyo JAPAN
WORLD ORDER AQUOS REAL LIVE
SHARP CORPORATION / AQUOS UD1
1-10DESIGN Kyoto JAPAN
MOST FASHIONABLE PROFESSIONAL
MADURA GARMENTS: VAN HEUSEN / CORPORATE WEAR, CASUAL WEAR, PARTY WEAR OR CEREMONIAL WEAR.
MINDSHARE Bangalore INDIA
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS HONG KONG / SAMSUNG NX1000 DIGITAL CAMERA
CHEIL HONG KONG HONG KONG
NIKE SHOE BOXXXX
NIKE JAPAN / NIKE SPORTSWEAR
BEACON COMMUNICATIONS Tokyo JAPAN
A05 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI Sydney / NORTH KINGDOM Skelleftea AUSTRALIA
Silver Spike
DISCOVER HONG KONG WEBSITE
HONG KONG TOURISM BOARD / TRAVEL, TOURISM ADVICE AND INFORMATION
DESIGNERCITY Hong Kong HONG KONG
ANA MANGANIZER
ALL NIPPON AIRWAYS / MANGANIZER
DENTSU Tokyo JAPAN
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE SINGAPORE
MOVING PRINT LAB
DENTSU DESIGN NINJA / CORPORATE
DENTSU KANSAI Osaka / DENTSU CREATIVE X Osaka JAPAN
360°JAPAN
ANA / AIRLINE
DENTSU Tokyo / 1-10DESIGN Tokyo JAPAN
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH ENTERTAINMENT
McCANN WORLDGROUP Hong Kong HONG KONG
LIKELOAN
ASB BANK / HOME LOANS
SAATCHI & SAATCHI Auckland NEW ZEALAND
CROWDS FOR CODES
COURTS ASIA LIMITED / COURTS ONLINE STORE
DDB GROUP SINGAPORE SINGAPORE
J.LEAGUE × JCB
JCB / REVITALIZATION OF LOCAL ECONOMY
HAKUHODO Tokyo JAPAN
CMB THREE SWORDSMEN
CHINA MERCHANTS BANK / E-BANK
IM2.0 Beijing CHINA