Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI Sydney / NORTH KINGDOM Skelleftea AUSTRALIA
Silver Spike
D01 Integrated Digital Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI Sydney / NORTH KINGDOM Skelleftea AUSTRALIA
Short List
C06 Other Digital Channels
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo JAPAN
C01 Online Video
SAFETY FIRST, MALIBU
CHEVROLET / MALIBU
WYLIE Seoul SOUTH KOREA
A06 Public Service, Charity & Fund Raising
KEEP IT SAFE
VICTORIAN GOVERNMENT / KEEP IT SAFE
DEEPEND Sydney AUSTRALIA
A02 Fast Moving Consumer Goods
ARE YOU GOING HOME THIS CHINESE NEW YEAR?
INNER MONGOLIA MENGNIU DAIRY / MONMILK
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
C03 Branded Utility/Tools (for Digital)
ARE YOU GOING HOME THIS CHINESE NEW YEAR?
INNER MONGOLIA MENGNIU DAIRY / MONMILK
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
C04 Community Applications
ARE YOU GOING HOME THIS CHINESE NEW YEAR?
INNER MONGOLIA MENGNIU DAIRY / MONMILK
HYLINK DIGITAL SOLUTIONS Shanghai CHINA
C05 Games
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
C02 Viral & Email Marketing, e-cards etc.
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
A04 Other Consumer Products
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
A01 Corporate Information/Business Products & Services
TOKYO CITY SYMPHONY
MORI BUILDING CO. / ROPPONGI HILLS
SIX Tokyo / HAKUHODO Tokyo JAPAN
Bronze Spike
A03 Cars & Automotive
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
B02 Consumer Products
INSTANT NEWS SATIRE
SAMSUNG / SAMSUNG GALAXY NOTE II
COLENSO BBDO Auckland / PROXIMITY NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
B04 Public Service, Charity & Fund Raising
LIGHT UP THE FUTURE
SAMSUNG / SAMSUNG MOBILE
CHEIL OPENTIDE Beijing CHINA
B03 Consumer Services
ALLIANZ ‘BE OK’ YOUTUBE BUTTON
ALLIANZ / CAR INSURANCE
MERCERBELL Sydney AUSTRALIA
Short List
B01 Corporate Information/Business Products & Services
MANNER KING AND QUEEN
G2R / G2R
HS AD Seoul SOUTH KOREA
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
B03 Consumer Services
HYPER PERSONALISATION
TATA DOCOMO / TELECOM
INTERFACE BUSINESS SOLUTIONS Mumbai INDIA
A03 Cars & Automotive
TOYOTA CITY RAIDERS
TOYOTA TAIWAN / TOYOTA FACEBOOK
E21 MAGICMEDIA / CATCH AD Taipei CHINESE TAIPEI
A01 Corporate Information/Business Products & Services
GENERAL ELECTRIC : ANCIENT INVENTIONS
GENERAL ELECTRIC / GE CORPORATE COMMUNICATIONS
TBWA\SHANGHAI CHINA
B04 Public Service, Charity & Fund Raising
THE BANNER AD EXAM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
C05 Games
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE SINGAPORE
C02 Viral & Email Marketing, e-cards etc.
REAL TIME MANUFACTURING
WESTSIDE / WESTSIDE RETAIL STORES
HANSA CEQUITY Mumbai INDIA
B02 Consumer Products
HARMONIUM LOVE BANNER
MOHAN MUSIC PALACE / MUSICAL INSTRUMENTS/ HARMONIUMS
WEBCHUTNEY STUDIO New Delhi INDIA
C06 Other Digital Channels
NIKE WECHAT PASSPORT
NIKE CHINA / NIKE FESTIVAL OF SPORTS
AKQA SHANGHAI Shanghai CHINA
A02 Fast Moving Consumer Goods
THE CLUB ROOM
LION DAIRY / FARMERS UNION ICED COFFEE
AJF PARTNERSHIP Melbourne AUSTRALIA
A04 Other Consumer Products
HAPPY TREAT
OH & AH ENTERPRISE / RETAIL - ARTISANAL HANDMADE CREATIONS
McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya MALAYSIA
C03 Branded Utility/Tools (for Digital)
THE GRAFFITI AQUARIUM
PILOT CORPORATION / FRIXION COLORS
DENTSU Tokyo JAPAN
D01 Integrated Digital Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
C01 Online Video
DIGITAL LULLABY
LOTTE CO. / CAFCA CANDY
SIX Tokyo / HAKUHODO Tokyo JAPAN
A06 Public Service, Charity & Fund Raising
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
Bronze Spike
C04 Community Applications
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A05 Consumer Services
DISCOVER HONG KONG WEBSITE
HONG KONG TOURISM BOARD / TRAVEL, TOURISM ADVICE AND INFORMATION
DESIGNERCITY Hong Kong HONG KONG
ANA MANGANIZER
ALL NIPPON AIRWAYS / MANGANIZER
DENTSU Tokyo JAPAN
D01 Integrated Digital Campaign
HITEJINRO PSYSUL SHOW
HITEJINRO CO., LTD. / CHAMISUL SOJU
DIGITALDIGM Seoul SOUTH KOREA
C04 Community Applications
#WINAGAINSTTHEELEMENTS#
NIKE CHINA / NIKE HYPER GEAR
AKQA SHANGHAI Shanghai CHINA
A04 Other Consumer Products
500 COLOR PENCILS
FELISSIMO CORPORATION / 500 COLOR PENCILS
DAIKO ADVERTISING Osaka JAPAN
C03 Branded Utility/Tools (for Digital)
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Bronze Spike
C01 Online Video
KIRINJI ITSUMO KAWAII
NIPPON COLUMBIA / MUSIC RECORD COMPANY
HAKUHODO Tokyo JAPAN
C06 Other Digital Channels
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland / PROXIMITY NEW ZEALAND Auckland NEW ZEALAND
A06 Public Service, Charity & Fund Raising
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland / PROXIMITY NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
B04 Public Service, Charity & Fund Raising
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai CHINA
Short List
C02 Viral & Email Marketing, e-cards etc.
SMARTER CITIES CONNECT
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE SINGAPORE
A02 Fast Moving Consumer Goods
THE SCARED GHOST
DORITOS / DORITOS LATE NIGHT
MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
C05 Games
PUSH FOR ULTRABOOK
INTEL CORPORATION / ULTRABOOK
PARTY Tokyo JAPAN
B02 Consumer Products
PRINCE NIKOLAI STROGANOFF III VS. MR GARETH MORGAN
MAMMOTH MODERN INSULATION / HOME INSULATION
SUGAR ADVERTISING Auckland NEW ZEALAND
A01 Corporate Information/Business Products & Services
DISCOVERY STREAM
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH, NEW ZEALAND
IRIS WORLDWIDE Sydney AUSTRALIA
A03 Cars & Automotive
SCROLLBOOK
NISSAN MOTOR CO. / NISSAN NOTE
TBWA\HAKUHODO Tokyo / 777INTERACTIVE Tokyo JAPAN
B03 Consumer Services
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo / GOOGLE Roppongi, Minato-ku JAPAN