| Title | DUMB WAYS TO DIE |
| Brand | METRO TRAINS |
| Product / Service | METRO TRAINS |
| Category | C01. Online Video |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Adrian Mills | McCann Melbourne | Planner |
| Alec Hussain | McCann Melbourne | Account Director |
| Adrian Mills | McCann Melbourne | Group Account Director |
| Cinnamon Darval | McCann Melbourne | Agency Producer |
| Mark Bradley | McCann Melbourne | Agency Producer |
| Pat Baron | McCann Melbourne | Typographer |
| Julian Frost | McCann Melbourne | Director |
| Pat Baron | McCann Melbourne | Art Director |
| John Mescall | McCann Melbourne | Copywriter |
| Pat Baron | McCann Melbourne | Creative Director |
| John Mescall | McCann Melbourne | Executive Creative Director |
Dumb Ways to Die - The message that young people needed to hear, that became a message young people wanted to hear. Dumb Ways to Die is one of the most viral advertisements of all time and the most shared PSA in history.