| Title | SO REAL IT'S SCARY 2 #LGSTAGEFRIGHT |
| Brand | LG ELECTRONICS |
| Product / Service | LG IPS MONITORS |
| Category | C01. Online Video |
| Entrant | BE ON London, UNITED KINGDOM |
| Entrant Company | BE ON London, UNITED KINGDOM |
| Advertising Agency | HS AD Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Tom Bowens | Be On | International Account Executive |
| Chloe Ahn | Be On | Apac/Mena Campaign Manager |
| San Yau | Be On | Sr. Planner |
| Lyndon Gasking | Be On | Managing Director Of Apac/Mena |
| Mads Holmen | Be On | Planning Director |
| Sang Hoon Lee | Hs Ad | Director Of Digital |
| Hyuk Joon Son | Hs Ad | Digital Account Sr. Manager |
| Yuna Cho | Hs Ad | Digital Account Executive |
LG’s objective was to build awareness around their IPS monitors and create a video sensation online. Our company provided strategic and extensive syndication of "LG- So real, it's scary" in the online sphere through our network of publishers. We were also in a position to attain influential editorial placements across all eight markets. As our company works on pay-per-view basis; viewing the LG video was optional thus, users were even more qualified. The campaign performed brilliantly on all KPI's delivering above average CTR (9.43%) having a great impact across digital environments and spreading awareness of IPS monitors.