| Title | SAMSUNG GALAXY SIII SOCIAL MOVIE |
| Brand | SAMSUNG |
| Product / Service | SAMSUNG MOBILE |
| Category | D01. Integrated Digital Campaign |
| Entrant | CHEIL OPENTIDE Beijing, CHINA |
| Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
| Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Nathan Lv | Cheil Opentide | Am |
| Joyce Lu | Cheil Opentide | Am |
| Xiayi Li | Cheil Opentide | Ad |
| Amanda Guo | Cheil Opentide | Am |
| Cherry Lan | Cheil Opentide | Ad |
| Leon Zhang | Cheil Opentide | Cd |
| Jack Hao | Cheil Opentide | Gcd |
| Larry Sun | Cheil Opentide | Gad |
Samsung GALAXY SIII with multiple innovative functions appeared on Chinese market in July, 2012. How to make netizens pay attention to SIII and know these functions in short time? We create a new entertainment marketing mode-social movie which is directed by netizens and starred by Xun Zhou. Product functions are implanted into the story line, which will be shared among online social network. Friends is box office.