Title | SAMSUNG GALAXY BEAM EMOTION MARKETING |
Brand | SAMSUNG |
Product / Service | SAMSUNG MOBILE |
Category | D01. Integrated Digital Campaign |
Entrant | CHEIL OPENTIDE Beijing, CHINA |
Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
Name | Company | Position |
---|---|---|
Leo Han | Cheil Opentide | Art Director |
Leon Zhang | Cheil Opentide | Creative Director |
Jack Hao | Cheil Opentide | Group Creative Director |
Jacy Zou | Cheil Opentide | Account Manager |
Leo Zhao | Cheil Opentide | Account Manager |
Xiayi Li | Cheil Opentide | Account Director |
Rebecca Song | Cheil Opentide | Account Manager |
Silent Ma | Cheil Opentide | Account Director |
Larry Sun | Cheil Opentide | Group Account Director |
In the mobile phone homogeneity era, does mobile phone have other functions besides communication? Samsung GALAXY beam projector mobile phone opens the new era of “multi-screen sharing”, changing Chinese people’ emotion communication ways. Focusing on mobile phone projector function, combining product functions to make creative Viral contents, which make technology features vivid and direct, and allow consumers to experience the pleasure of creative emotion communication. Aggregate and enlarge all Viral contents to make larger viral marketing; meanwhile change netizens’ emotion communication ways through interaction with netizens, delivering to them that life is indeed full of pleasure and creativity.