SAMSUNG GALAXY BEAM EMOTION MARKETING

TitleSAMSUNG GALAXY BEAM EMOTION MARKETING
BrandSAMSUNG
Product / ServiceSAMSUNG MOBILE
CategoryD01. Integrated Digital Campaign
EntrantCHEIL OPENTIDE Beijing, CHINA
Entrant Company CHEIL OPENTIDE Beijing, CHINA
Advertising Agency CHEIL OPENTIDE Beijing, CHINA

Credits

Name Company Position
Leo Han Cheil Opentide Art Director
Leon Zhang Cheil Opentide Creative Director
Jack Hao Cheil Opentide Group Creative Director
Jacy Zou Cheil Opentide Account Manager
Leo Zhao Cheil Opentide Account Manager
Xiayi Li Cheil Opentide Account Director
Rebecca Song Cheil Opentide Account Manager
Silent Ma Cheil Opentide Account Director
Larry Sun Cheil Opentide Group Account Director

Brief Explanation

In the mobile phone homogeneity era, does mobile phone have other functions besides communication? Samsung GALAXY beam projector mobile phone opens the new era of “multi-screen sharing”, changing Chinese people’ emotion communication ways. Focusing on mobile phone projector function, combining product functions to make creative Viral contents, which make technology features vivid and direct, and allow consumers to experience the pleasure of creative emotion communication. Aggregate and enlarge all Viral contents to make larger viral marketing; meanwhile change netizens’ emotion communication ways through interaction with netizens, delivering to them that life is indeed full of pleasure and creativity.

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