Title | EXCLUSIVE FACE MANIA |
Brand | SAMSUNG |
Product / Service | CHATON |
Category | C04. Community Applications |
Entrant | CHEIL OPENTIDE Beijing, CHINA |
Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
Name | Company | Position |
---|---|---|
Helen.song | Cheil Opentide | Senior Copywriter |
Jacky.gao | Cheil Opentide | Assistant Art Director |
Kevin.zhang | Cheil Opentide | Creative Director |
We expect users to make the exclusive expressions of themselves on the website and portable device, communicating lively and amusingly. Log in the website and click to create expression library. System will open the camera match user’s face to an animal icon by the face. The animal icon will imitate user’s different expressions in few seconds. Then, system will save two groups of expression and produce animated GIF file which can be package downloaded to the IM software. The expressions also can be shared to SNS, which allow more people to experience and share the fun of sociality.