Title | NEXT A-CLASS |
Brand | MERCEDES-BENZ JAPAN |
Product / Service | A-CLASS |
Category | A03. Cars & Automotive |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO THE DAY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kenji Kawai | Production I.G Inc. | Music |
Kazuya Kise | Production I.G Inc. | Animation Director |
Yoshiyuki Sadamoto | Character Design | |
Mizuho Nihsikubo | AOI Pro. Inc. | Director |
Ryuji Mitsumoto | AOI Pro. Inc. | Producer |
Kyosuke Miyazaki | AOI Pro. Inc. | Producer |
Daisuke Ryosho | HAKUHODO Inc. | Copywriter |
Satoru Iki | HAKUHODO Inc. | Copywriter |
Koji Takahashi | HAKUHODO Inc. | Art Director |
Satoshi Ito | HAKUHODO Inc. | Planner |
Taishiro Kato | HAKUHODO Inc. | Creative Director |
Natsuo Sato | HAKUHODO THE DAY | Exective Creative Director |
Takumi Oogiya | HAKUHODO i-studio Inc. | Web Producer |
Jun Kagaya | HAKUHODO i-studio Inc. | Web Art Director / Designer |
Ysohifumi Miyamoto | HAKUHODO i-studio Inc. | Web Production Manager |
Satomi Enomoto | HAKUHODO i-studio Inc. | Web Director |
Rie Okui | HAKUHODO i-studio Inc. | Web Technical Director |
Yusuke Sakurai | HAKUHODO i-studio Inc. | Web System Technical Director |
Shota Takano | HAKUHODO i-studio Inc. | Web System Engineer |
Hajime Yamagaki | HAKUHODO i-studio Inc. | Web Staff |
Takahiro Nakano | HAKUHODO i-studio Inc. | Web Staff |
Noriyuki Matsumoto | HAKUHODO i-studio Inc. | Web Staff |
Koichiro Seki | HAKUHODO i-studio Inc. | Web Staff |
Atsushi Ota | HAKUHODO i-studio Inc. | Web Staff |
Taehan Yoo | HAKUHODO i-studio Inc. | Web Staff |
Souichi Kaneko | HAKUHODO i-studio Inc. | Web Staff |
“Next A-Class” is a brand movie produced by taking full advantage of animation techniques, an art form developed most notably in Japan. The movie was used widely in TV commercials, cinema ads, online banner ads and outdoor ads, with a central focus on the client’s Website. The movie depicts an imaginary, futuristic relationship between a next-generation young man and a car, interspersed with a sense of the “groove” and the pleasure of driving, in a way possible only through animation. It received about 3 million PVs within a month of its release from people in 180 countries around the world.