| Title | FONT ME |
| Brand | ADOBE SYSTEMS |
| Product / Service | ADOBE CREATIVE CLOUD |
| Category | C06. Other Digital Channels |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Advertising Agency 2 | BASCULE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Taichi Sugiura/Takeshi Maruta/Masaru Yokota | Cinra Inc. | Event Producer/Media Partner |
| Jun Murota/Yuhei Sawabe | Tow Co./Ltd./Iam Inc. | Event Producer |
| Kenichiro Tanaka | Bascule Inc. | Production Producer |
| Takahiko Aoki/Ryoichi Nakahigashi | Hakuhodo Inc. | Account Executive |
| Takashi Hirukawa | Acut | Movie Director |
| Muryo Honma/Hiroyuki Hori | Rhizomatiks Inc. | Device Engineer |
| Yuki Tamai | Hoseisya Inc. | Device Producer |
| Shogo Yano | Deltro Inc. | Programmer |
| Tsuubito Ishii | Buffer Renaiss | Device Developper |
| Shojiro Nakaoka | Bitztream Inc. | Sound Designer |
| Toshiaki Nakazawa/Taishi Chihara/Yusuke Kanno | Fishgrove Inc. | Technical Director/Programmer |
| Ken Murayama | Deltro Inc. | Technical Director/Interface Developper |
| Motoi Ishibashi | Rhizomatiks Inc. | Technical Director/Device Programmer |
| Yoshikazu Iida | Bascule Inc. | Creative Technical Director |
| Tomomi Motose | Bascule Inc. | Planner/Director |
| Hitoshi Futami | Hakuhodo Inc. | Executive Producer |
| Masanori Sakamoto | Deltro Inc. | Art Director/Designer/Typographer |
| Seiichi Ookura | Hakuhodo Inc. | Copywriter |
| Kampei Baba | Bascule Inc. | Creative Director |
| Koichi Katsumata | Hakuhodo Inc. | Creative Director/Planner |
[Objective] Adobe believes that the act of creation will better the world. Extend this belief not only to creators but to a broader audience, have them become brand advocates and share and spread this belief. [Concept] Live Action Font Maker: "Font Me" Have people enjoy creation! Design a digital installation realizing live action into digital fonts. Just move your body, and anyone can create their own fonts to give shape to their imagination and experience the joy of creation. [Result] Original fonts motivated users to become creative, build an emotional bond with Adobe, and continue usage of Adobe’s creative solutions.