| Title | TAKEAWAY |
| Brand | CCTV |
| Product / Service | TV/BROADCASTING STATION |
| Category | C01. Online Video |
| Entrant | SAATCHI & SAATCHI Shanghai, CHINA |
| Entrant Company | SAATCHI & SAATCHI Shanghai, CHINA |
| Advertising Agency | SAATCHI & SAATCHI Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Twelve Tang/Rebecca Liu/Ada Liu | Saatchi/Saatchi | Account Supervisor |
| Ran Yin | Saatchi/Saatchi | Ran Yin |
| Guojing Yang/Benjamin Gao | Saatchi/Saatchi | Copywriter |
| Fan Ng/Guojing Yang | Saatchi/Saatchi | Art Director |
| Guojing Yang | Saatchi/Saatchi | Creative Director |
| Fan Ng | Saatchi/Saatchi | Executive Creative Director |
'Takeaway' is told from the perspective of the son of an older man with dementia, who struggles to remember the most basic things. Just at the pinnacle of the son's frustration, when the son wonders if his father has forgotten even his manners, he is reminded of the transcendence of love despite the fading of memory.