Brief Explanation

[The campaign period is done. To better view how it worked, please check this link: https://apps.asiance.com/atoutfrance/tfc2013/app/index.html#/login] France is the number one tourism destination country in the World and when Koreans travel there, most of them visit just Paris. To incentivize travelers to visit around other cities, we created “Top French Cities”, a Facebook ap'/campaign that highlighted 9 selected itineraries around France. All high quality posts where planned 6 months ahead; participants braced the challenge and were excited about the quizzes and weekly best shot pictures competitions; each itinerary was presented with articles or video by “Ambassadors”. As a result, over 20 000 new Korean fans were acquired in less than 6 weeks during that campaign.