Title | SMALL WORLD MACHINES |
Brand | COCA-COLA |
Product / Service | COCA-COLA |
Category | C06. Other Digital Channels |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising Agency 2 | LEO BURNETT CHICAGO, USA |
Name | Company | Position |
---|---|---|
Song Zu | Song Zu | Music Company |
Highlight Films | Highlight Films | Production Company |
The Super Group | The Super Group | Production Company |
Angus Forbes | Leo Burnett Sydney | 2nd Unit Director |
Patrick Fileti | Leo Burnett Sydney | Editor |
Patrick Fileti | Leo Burnett Sydney | Director |
Katie Nikolaus | Leo Burnett Chicago | Account Supervisor |
Bob Raidt | Leo Burnett Chicago | Executive Account Director |
Stephen Clark | Leo Burnett Chicago | Producer |
Adrian Gunadi | Leo Burnett Sydney | Executive Producer |
Brendan Crich/Scott North/Keong Seet | Leo Burnett Sydney/Chicago | Creative Technologists |
Chad Mirshak | Leo Burnett Chicago | Director - Creative Technology |
Omari Miller/John-Henry Pajak/Dave Mugford | Leo Burnett Chicago/Sydney | Designers |
Iggy Rodriguez | Leo Burnett Sydney | Copywriter |
Justin Carew/Andy Dilallo | Leo Burnett Sydney | Art Director |
Dave Loew/Jon Wyville | Leo Burnett Chicago | Creative Directors |
Grant Mcaloon/Vince Lagana | Leo Burnett Sydney | Creative Director |
Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
Mark Tutssel | Leo Burnett Chicago | Global Chief Creative Officer |
Sebastian Garin | Creative Director |
Decades of conflict have divided India and Pakistan. To make a positive impact on the relationship between these two countries, Coca-Cola wanted to look outside current media channels and invent a whole new for people to communicate. Coca-Cola developed the world's first technology of creating a live portal, allowing people to look across the countries' border and into each other's eyes. Taking it one step further beyond what Skype could have accomplished, the technology added the physical act of touch, connecting people virtually like never before. The project's uniqueness comes from the unique and innovative technology, which had to first be invented to share an experience together