| Title | DEW DARES |
| Brand | PEPSICO INTERNATIONAL |
| Product / Service | MOUNTAIN DEW |
| Category | C04. Community Applications |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Xerg Aguilar | Bbdo Guerrero | Digital |
| Roshan Nandwani | Bbdo Guerrero | Digital |
| Dalla Sucgang | Bbdo Guerrero | Account Director |
| Carmela Montilla | Bbdo Guerrero | Account Director |
| Tim Villela | Bbdo Guerrero | Art Director |
| Dennis Nierra | Bbdo Guerrero | Art Director |
| Raymund Sison | Bbdo Guerrero | Copywriter |
| Rachel Teotico | Bbdo Guerrero | Acd/Copywriter |
| Dale Lopez | Bbdo Guerrero | Cd/Art Director |
| David Guerrero | Bbdo Guerrero | Cco/Writer |
Exhilaration comes from pushing boundaries. And it's amplified when shared with friends. So ‘Dew it Dares’ was created. An application that dares you to let Mountain Dew hack your Facebook account and update your personal profile with the most humanly embarrassing alternatives. Including confessions of a third nipple to marriage announcement to a 60-year old, gender-ambiguous fortuneteller. And then, it notifies everyone on your friend list. Every dare completed counts as a promo entry. If the user changes his/her status before the 2-hour mark, the dare entry is declared invalid. As responses mount along with gross embarrassment, exhilaration is provided—minus the expensive ramps.