Brief Explanation

Berocca Boost’s fizzy tablet format is not well known in Singapore, and Boost isn’t positioned with the other vitamin/energy drinks in stores – it’s mostly sold in pharmacies. Singaporeans love free stuff, and uploading photos to Facebook. How to combine these for a noticeable sampling occasion outside pharmacies? We engineered Berocca Boostbot - the world’s first photo booth & robotic sampling machine - powered by Facebook checkins! Results: Thousands of checkins & samples, hundreds of tagged photos and 35% increase in awareness of exposed audience. 2 week campaign extended to 9 weeks, extra Boostbots being created to meet retailer demand.