Brief Explanation

A world first, Digital 360° comprises 192 high definition screens across 4 columns of 4 faces each, it is 7 metres in height and facilitates creatively engaging advertising. Advertisers can deliver stunning and compelling creative executions via either independent or synchronized digital content on each face. Located at two strategic transit intersections where all passengers traverse, this platform is impossible to miss and visible over long and short viewing distances. Launched with Burberry Fashion as maiden advertiser in September 2012, the site has already become a landmark for luxury brands and is currently booked by Chanel on a long-term basis.