| Title | THE SMART PHONE LINE |
| Brand | SAMSUNG NEW ZEALAND |
| Product / Service | GALAXY S4 |
| Category | C06. Other Digital Channels |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Jeff Nusz | N/A | Post Production |
| N/A | Starcom Nz | Media Agency |
| Debbie Fell | Samsung | Group Marketing Manager |
| Mike Cornwell | Samsung | Marketing Director |
| N/A | Assembly Ltd | Animation |
| Amanda Chambers | Assembly Ltd | Producer |
| Bob Wilson | Oceania Led Systems | Av/Led Wall Supplier |
| Craig Macgregor | Colenso Bbdo | Digital Developer |
| Adam Wood | Colenso Bbdo | Digital Developer |
| Paul Headington | Colenso Bbdo | Digital Developer |
| Scott Chapman | Colenso Bbdo | Agency Producer |
| Amanda Theobold | Colenso Bbdo | Agency Producer |
| Paul Courtney | Colenso Bbdo | Executive Producer |
| Andy Mcleish | Colenso Bbdo | Head Of Planning |
| Scott Coldham | Colenso Bbdo | Group Account Director |
| Simon Vicars | Colenso Bbdo | Copywriter |
| Brett Colliver | Colenso Bbdo | Art Director |
| Aaron Turk | Colenso Bbdo | Creative Director/Digital Creative Director |
| Nick Worthington | Colenso Bbdo | Creative Chairman |
We knew Samsung fans couldn’t wait to get their hands on the new Galaxy S4. So instead of launching the phone ourselves, we got our fans to launch it for us. Fans joined The Smart Phone Line through facebook and Twitter. Every day we sent them new features of the phone. Fans could jump the line by sharing these features with their friends via social media. The more their friends shared these posts the further up the line they moved. Broadcast live to a 150ft electronic billboard downtown, we turned a virtual queue into a real world line.