| Title | STICKY PROBLEM |
| Brand | SUPOR |
| Product / Service | SUPOR NON-STICK PANS |
| Category | B02. Consumer Products |
| Entrant | DRAFTFCB CHINA Shanghai, CHINA |
| Entrant Company | DRAFTFCB CHINA Shanghai, CHINA |
| Advertising Agency | DRAFTFCB CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Steven Xie/Shirley Chen/Lucy Luo | Supor | Client |
| Tony Lee/Icy Luan/Lisa Li | Draftfcb China | Account Management |
| Eddy Jiang | Draftfcb China | Programmer |
| Ellen Sun | Draftfcb China | Digital Producer |
| Joy Lee/Fan Ge/Eddie Wong | Draftfcb China | Copywriter |
| Eiffel Ma/Fan Ge/Eddie Wong | Draftfcb China | Art Director |
| Joy Lee | Draftfcb China | Creative Director |
| Fan Ge | Draftfcb China | Associate Creative Director |
| Eddie Wong | Draftfcb China | National Executive Creative Director |
BRIEF To communicate the effectiveness of SUPOR Non-Stick Pans through a simple banner. SOLUTION Through the banner we give consumer an unexpected experience for not using Supor Non-Stick Pans.