Brief Explanation

Paddle Pop Gaming League has in 4 seasons established itself as India’s Largest Online Gaming IP. With 1million children participating in 2011, it was time to consolidate its online popularity into tangible benefits for the brand. Keeping children engaged and interested for a long span would be tricky, so new, more difficult games were created. Also, the competition was ramped up by introducing a tournament which kept the children engaged over a span of 2 months. Additionally, we introduced wrapper codes ensuring engagement and inducing sales. Results – 1,400,000+ kids registered 4,000,000+ gameplays 12,000+ wrapper codes redeemed Cost per contact dropped by 87%!