Brief Explanation

Tresemme had just launched in INDIA and had to reach out to its urban consumer in an already cluttered hair care market. The TG sought salon like care at home. YouTube, being one of her favorite places online was chosen as the medium. Through a YouTube Custom Gadget, we gave users virtual access to the Backstage of the Mercedes Benz Fashion Week. Additionally, they could customize their own Hair Fashion Show, Get DIY styles and much more. The Results – • Close to 3 million views within 60 days of the launch • Estimate minutes watched - 1.6million minutes • Reached 7million unique users