Brief Explanation

Pureit, the market leader within its category had to replicate its dominance on the online space. The campaign revolved around current topics and also owned search for Satyamev Jayate on YouTube, creating an ambush environment purely due to association of competition with the property. True view video ads were added to the mix to enhance visibility on competition keywords & capture lateral content among the TG’s interest. The campaign delivered CTRs of over 5% - 2x higher than industry benchmarks. CPC plummeted by 40% Trueview campaigns achieved exceptional view rates as high as 20% - 2x higher than industry benchmarks.