| Title | ABO DIGITAL C C01 |
| Brand | SOHO CHINA |
| Product / Service | GALAXY SOHO |
| Category | C01. Online Video |
| Entrant | OGILVY & MATHER SHANGHAI, CHINA |
| Entrant Company | OGILVY & MATHER SHANGHAI, CHINA |
| Advertising Agency | OGILVY & MATHER SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Anthony Lee | Ogilvy/Mather Advertising Shanghai | Head Of Tv |
| Ray Hao | Ogilvy/Mather Advertising Beijing | Abo |
| Larry Jin | Ogilvy/Mather Advertising Beijing | Group Account Director |
| Kweichee Lam | Ogilvy/Mather Advertising Beijing | Head Of Copy |
| Rocky Hao | Ogilvy/Mather Advertising Shanghai | Copywriter |
| Thomas Zhu | Ogilvy/Mather Advertising Shanghai | Copywriter |
| Elaine Jin | Ogilvy/Mather Advertising Shanghai | Copywriter |
| Martin Latham | Ogilvy/Mather Advertising Shanghai | Copywriter |
| Stephen Zhong | Ogilvy/Mather Advertising Shanghai | Art Director |
| Fiona Chen | Ogilvy/Mather Advertising Shanghai | Art Director |
| Raymond Tao | Ogilvy/Mather Advertising China | President Of Ogilvy China |
| Dirk Eschenbacher | Ogilvy/Mather Advertising Beijing | Executive Creative Director |
| Francis Wee | Ogilvy/Mather Advertising Shanghai | Executive Creative Director |
| Graham Fink | Ogilvy/Mather Advertising Shanghai | Chief Creative Officer |
Soho China is one of the country's largest real estate developers. We were asked to use the launch of their latest space-age building, the Soho Galaxy, to raise awareness of an issue close to their hearts - China's growing copycat culture. To do this we needed an original voice - someone who could capture the nation's imagination. And we found it in Abo, the Chinese astronaut and world's first monkey in space. A true pioneer with intelligence light-years ahead of any man.