| Title | ONE DAY CEASEFIRE DIGITAL A A06 |
| Brand | PEACE ONE DAY |
| Product / Service | PUBLIC SERVICE |
| Category | A06. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER SHANGHAI, CHINA |
| Entrant Company | OGILVY & MATHER SHANGHAI, CHINA |
| Advertising Agency | OGILVY & MATHER SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Martin Latham | Ogilvy/Mather Advertising China | Associate Creative Director |
| Fiona Chen | Ogilvy/Mather Advertising Shanghai | Creative Director |
| Francis Wee | Ogilvy/Mather Advertising Shanghai | Executive Creative Director |
| Graham Fink | Ogilvy/Mather Advertising Shanghai | Chief Creative Officer |
The brief was to promote World Peace Day. The idea was to spread a message of peace amongst one of the largest, most violent communities on earth; the online gaming community. On peace day, 21st September, we held an online ceasefire within Facebooks largest shoot 'em up game, Uberstrike. This acted as both a mark of respect and as a message of peace to the community. For 24 hours, players were unable to kill each other. Instead they were encouraged to use their avatars to create and share message of peace.