| Title | ZIMA Z-MACHINES |
| Brand | MOLSON COORS JAPAN |
| Product / Service | ZIMA |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masahiko Atsumi | Tow Inc. | Producer |
| Yusuke Yamanaka | Aid-Dcc Inc. | Assistant Producer |
| Tomohiro Umeyama | Aoi Pro. Inc. | Production Manager |
| Hisaya Sato | Aoi Pro. Inc. | Producer |
| Shoko Akutagawa | Aoi Pro. Inc. | Chief Producer |
| Naofumi Yonetsuka | Hauntesd Ltd | Producer |
| Kenjiro Matsuo | Invisible Designs Lab.ltd | Composer |
| Yohei Konishi | Hakuhodo Inc. | Planner |
| Misato Sakamoto | Hakuhodo Inc. | Copy |
| Yuya Takiguchi | Hakuhodo Inc. | Planner |
| Hitorshi Sakamoto | Hakuhodo Inc. | Copy |
| Kentaro Harano | Hakuhodo Inc. | Art Director |
| Jun Hatano | Hakuhodo Inc. | Planner |
| Yoshitaka Honda | Hakuhodo Inc. | Planner |
| Takayuki Hino | Six Inc. | Creative Director |
| Takao Yanagi | Hakuhodo Dy Media Partners Inc. | Creative Producer |
| Jin Saito | Six Inc. | Creative Director |
• Execution: They invented The Z-MACHINES robot band...born to evolve music. They allowed people to play instruments beyond human capabilities and unlimit human creativity. • Client Brief or Objective: Zima, an alcohol brand standing by club culture, wants to innovate music itself to move music culture forward. • Creative Solution: They invented The Z-MACHINES robot band. They allowed people to play instruments beyond human capabilities and unlimit human creativity. The guitar robot can go as fast as 1200 beats per minute ,5 times the speed of a pro human guitarist. The drum robot can play any complicated beats imaginable, by being able to play 22 drums simultaneously. The keyboard robot play by laser. We set them open to people who want to use it via internet. This inspired musicians to create something new, and many artists made music with it. • World wide media coverage. ZIMA always support people who want to create a party culture.