Title | WATERMELON |
Brand | MICROSOFT |
Product / Service | WINDOWS 8 |
Category | C01. Online Video |
Entrant | JWT BEIJING, CHINA |
Entrant Company | JWT BEIJING, CHINA |
Advertising Agency | JWT BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Tetsu Bi | Jwt Beijing | Producer |
Amber Yu | Jwt Beijing | Head Of Tvc Production |
Sabrina Zheng | Jwt Beijing | Account Manager |
Vivienne Huang | Jwt Beijing | Digital Associate Account Director |
Fay Xie | Jwt Beijing | Account Manager |
Chiara Capitanio | Jwt Beijing | Group Account Director |
Wednesday Chi | Jwt Beijing | Head Of Digital Account Team |
Ratan Malli | Jwt Shanghai | Strategic Planning Director/Asia Pacific |
Ruston Spurlock | Jwt Beijing | Managing Partner |
Bernard Chan | Copywriter | |
Nicolas Tian | Jwt Beijing | Digital Copywriter |
Popeye Li | Jwt Beijing | Digital Copywriter |
Liang Zhou | Jwt Beijing | Digital Art Director |
Christine Klemmt | Jwt Beijing | Digital Art Director |
Gary Wang | Jwt Beijing | Digital Associate Creative Director |
Devin Zhao | Jwt Beijing | Digital Creative Director |
Nicky Zhang | Jwt Beijing | Senior Creative Director |
Polly Chu | Jwt Beijing | Chief Creative Officer |
Yeo Yang | Jwt China | Jwt China Chairman/North Asia Executive Creative Director |
Microsoft launched Windows 8 at 2012. This is a revolutionary operating system. It has a lot of completely new ways of operations. Problems: It challenged people habit of using a mouse to touch screen. Insight: habits are hard to break. How do we get people willing to touch and feel for Windows 8? We put touch to test, literally. We produced an internet film viewing 3 masters with wonderful power of finger. The unexpected light hearted stories touch the audience. Desire to have a trial is dramatically increased. One month after its launch, the video got 2 million hits.