| Title | THE '+' PROJECT |
| Brand | ROYAL PHILIPS |
| Product / Service | BRAND AND REPUTATION |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | FLEISHMAN-HILLARD, SINGAPORE |
| PR Agency | FLEISHMAN-HILLARD, SINGAPORE |
| Entrant Company | FLEISHMAN-HILLARD, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Carol Park | Onevoice (Fleishmanhillard) | Senior Vice President/Partner |
| Louisa Tuhatu | Onevoice (Fleishmanhillard) | Senior Vice President/Partner |
| Surasarang Tanyawan | Onevoice (Sparks) | Account Manager |
| Gareth Marshall | Onevoice (Sparks) | Account Director |
| Lystia Putranto | Onevoice (Fleishmanhillard) | Senior Account Executive |
| Nazrya Octora | Onevoice (Fleishmanhillard) | Senior Account Executive |
| Samantha Ng | Onevoice (Fleishmanhillard) | Senior Account Executive |
| Shafaat Hussain | Onevoice (Fleishmanhillard) | Senior Vice President/Partner |
| Jon Chin | Onevoice (Fleishmanhillard) | Senior Vice President/Head Of Digital/Southeast Asia |
The ‘+’ Project was conceived to position Philips as more than a lighting solutions provider, but as a company committed to improving the health and wellbeing of people. . Reaching over 70 million people online, the campaign generated more than 28,000 conversations across Asia. Over 7,000 ideas were crowdsourced; more than 100,000 votes were cast. Significantly, the hashtag #PlusThailand trended at No.1 for several days. Philips saw an increase of 12% sales. This demonstrate how Philips successfully harnessed social networks in a creative and engaging manner to crowdsource ideas and, in so doing, created a virtual community of passionate individuals.