MANUAL

TitleMANUAL
BrandBEETV
Product / ServiceD-VIDEO (BEETV)
CategoryC01. Online Video
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN

Credits

Name Company Position
Brandon Mccuien Cast
Birdman Production Designer/Art director
Steve Rodrigues Cutters Tokyo Colorist
Chikaomi Miyamoto Action Advisor
Shinichi Mita Kiki Stylist
Nobuyuki Shintani Prism Projection
Masato Tsutsui Technical Director
Great Garbo Music Music
Ryan Mcguire/Yusaku Yasuda Cutters Tokyo Editor
Makoto Okuguchi Cameraman
Akiyoshi Irio Lighting
Kazuaki Seki  Triple-O Director
Satoshi Miyata Morimori Production Manager
Mitsuru Yamamori Morimori Producer
Yasuaki Misonou Dentsu Account Manager
Masahiko Tan Avex Entertainment Inc. Advertiser's Supervisor
Isao Takahashi Dentsu Account Supervisor
Misato Tachibana Mori Agency Producer
Jun Nishida Drill Art Director
Morihiro Harano Mori Creative Director 

Brief Explanation

A unique video manual for d-Video, a Japanese Video On Demand service for smartphones. Since its launch in 2011, d-Video has attracted over 5 million users.  However, not all of the users are fully enjoying all the functions that this service offers.  Our challenge was to create an entertaining video manual that would attract people's attention and could not be ignored. Two projectors were used to create a gigantic smartphone. We also developed a new technology which detected the movement of the performer and simultaneously changed the projected image on the floor, which was very difficult to achieve manually. 

Links

Entry URL