Title | MANUAL |
Brand | BEETV |
Product / Service | D-VIDEO (BEETV) |
Category | C01. Online Video |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Brandon Mccuien | Cast | |
Birdman | Production Designer/Art director | |
Steve Rodrigues | Cutters Tokyo | Colorist |
Chikaomi Miyamoto | Action Advisor | |
Shinichi Mita | Kiki | Stylist |
Nobuyuki Shintani | Prism | Projection |
Masato Tsutsui | Technical Director | |
Great Garbo Music | Music | |
Ryan Mcguire/Yusaku Yasuda | Cutters Tokyo | Editor |
Makoto Okuguchi | Cameraman | |
Akiyoshi Irio | Lighting | |
Kazuaki Seki | Triple-O | Director |
Satoshi Miyata | Morimori | Production Manager |
Mitsuru Yamamori | Morimori | Producer |
Yasuaki Misonou | Dentsu | Account Manager |
Masahiko Tan | Avex Entertainment Inc. | Advertiser's Supervisor |
Isao Takahashi | Dentsu | Account Supervisor |
Misato Tachibana | Mori | Agency Producer |
Jun Nishida | Drill | Art Director |
Morihiro Harano | Mori | Creative Director |
A unique video manual for d-Video, a Japanese Video On Demand service for smartphones. Since its launch in 2011, d-Video has attracted over 5 million users. However, not all of the users are fully enjoying all the functions that this service offers. Our challenge was to create an entertaining video manual that would attract people's attention and could not be ignored. Two projectors were used to create a gigantic smartphone. We also developed a new technology which detected the movement of the performer and simultaneously changed the projected image on the floor, which was very difficult to achieve manually.