Brief Explanation

Consumer behavior research reveals that reasons about the environment do not come into the minds of consumers when they are shopping. The environment is not really far from us, and perhaps it always resides in our minds, only that we may not have thought of it often enough. This is where "Eco Salesman" campaign originated. The idea of this campaign is to encourage people to use environmental reasons that they can think of, in order to prove that good reasons about the environment actually reside in everybody's minds.