| Title | SOLDIER FOR WOMEN |
| Brand | PROCTER & GAMBLE, INDIA |
| Product / Service | GILLETTE |
| Category | D01. Integrated Digital Campaign |
| Entrant | MEDIACOM COMMUNICATIONS INDIA Mumbai, INDIA |
| Entrant Company | MEDIACOM COMMUNICATIONS INDIA Mumbai, INDIA |
| Media Agency | MEDIACOM COMMUNICATIONS INDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Shraddha Goje | Mediacom Communication Pvt. Ltd. | Business Executive |
| Sangram Patil | Mediacom Communication Pvt. Ltd. | Group Head - Operations |
| Rahul Upadhyaya | Mediacom Communication Pvt. Ltd. | Group Head |
| Rajiv Darshi | Mediacom Communication Pvt. Ltd. | Business Director |
| Latish Nair | Mediacom Communication Pvt. Ltd. | National Director |
Gillette wanted to send out a social message urging men to carve a path towards hope by supporting the fight against Eve Teasing & make it the most talked about topic in India. Gillette released a thought provoking film on Youtube. Facebook & Twitter urged men to pledge & support the cause. LinkedIn was used for recruiting soldiers online. Blogger contest urged women to share stories of men displaying Soldier-values. Campaign was amplified across I-media/I-video platform 7 million unique pledges 3.4 million+ views on YouTube 433 blogs-3 million stories #iStandUp trended No.1 worldwide -Twitter 1.6 million+ joined Soldier-Parade Facebook application