| Title | GET A GRIP |
| Brand | CANON |
| Product / Service | CANON POWERSHOT N |
| Category | D01. Integrated Digital Campaign |
| Entrant | DENTSU MOBIUS Singapore, SINGAPORE |
| Entrant Company | DENTSU MOBIUS Singapore, SINGAPORE |
| Advertising Agency | DENTSU MOBIUS Singapore, SINGAPORE |
| Advertising Agency 2 | DENTSU SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Nick Licence | Dentsu Möbius | Regional Strategic Planning Director |
| Matt Briant | Dentsu Möbius | Regional Mobile Platform Director |
| Poh Yi Min | Dentsu Singapore | Account Executive |
| Aloysius Heng | Dentsu Singapore | Senior Account Executive |
| Tony Ray Pereira | Dentsu Singapore | Executive Creative Director |
| Lim Lee Huang | Dentsu Singapore | Deputy Business Group Head |
| Mashima Barton | Dentsu Möbius | Digital Account Executive |
| Eugene Goh | Dentsu Möbius | Account Manager |
| Elaine Ng | Dentsu Singapore | Account Manager |
| Nicole Ong | Dentsu Singapore | Account Director |
| Timmy Iskak | Dentsu Möbius | Digital Account Director |
| Alan Koh | Dentsu Möbius | Digital Account Executive |
| Rish Tamilrajan | Dentsu Möbius | Social Media Executive |
| Nicholas Leong | Dentsu Singapore | Creative Director |
| Fredrik Englund | Dentsu Möbius | Regional Creative Director |
| Margery Lynn | Dentsu Möbius | Regional Social Media Director |
In social media, photos are proof and being creative with them is imperative in keeping friends interested in what they are doing. However, this very same audience is getting in a creative rut – shooting from the same angles and using the same filters crops. It became clear that “same same” photos were becoming a problem. The good news is that the Canon PowerShot N is a creative enabler that facilitates people shooting from the hip. We launched an integrated campaign to ignite a crusade against “same same” photography, and ultimately encourage people to “Get A Grip” on their photos.