| Title | TINY TROLLS |
| Brand | RECKITT BENCKISER |
| Product / Service | DUREX |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | SAATCHI & SAATCHI ARACHNID Petaling Jaya, MALAYSIA |
| Entrant Company | SAATCHI & SAATCHI ARACHNID Petaling Jaya, MALAYSIA |
| Advertising Agency | SAATCHI & SAATCHI ARACHNID Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Ethan Ng | Saatchi And Saatchi Arachnid | Account Executive |
| Chan Hui Ling | Saatchi And Saatchi Arachnid | Senior Account Manager |
| Julius Lee | Saatchi And Saatchi Arachnid | Web Interface Developer |
| Leong Teik Fei | Saatchi And Saatchi Arachnid | Lead Interface Developer |
| Ch'ng Shi Yi | Saatchi And Saatchi Arachnid | Designer |
| Henry Lee | Saatchi And Saatchi Arachnid | Head Of Creative Services |
| Deepan Armugan | Saatchi And Saatchi Arachnid | Art Director |
| Darian Goh | Saatchi And Saatchi Arachnid | Creative Head |
| Kelvin Wong | Saatchi And Saatchi Arachnid | Associate Creative Director |
| Chin Weng Keong | Saatchi And Saatchi Arachnid | Creative Director |
Durex wanted to educate youths through digital, to use condoms. Youths dread unwanted pregnancies, so the idea was to humorously show how ugly their accidental offspring would be. Our Facebook app lets you combine your picture with another to create frightful babies. Users combined friends, strangers, even celebrities, triggering amplification with tags, shares and Wall notifications. The mobile version gave youths a flirtatious opener to meet new friends when they’re out. 2,553 apps downloaded with 199.2% increase in Facebook fans. A significant milestone, as Durex has always been restricted in openly communicating about safe sex through ATL.