| Title | HERA LIPSTICK EFFECT REPORT |
| Brand | AMOREPACIFIC |
| Product / Service | HERA ROUGE HOLIC |
| Category | C01. Online Video |
| Entrant | BBDO KOREA Seoul, SOUTH KOREA |
| Entrant Company | BBDO KOREA Seoul, SOUTH KOREA |
| Advertising Agency | BBDO KOREA Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Gwang-Hee Park | BBDO/Proximity Korea | Art Dierector |
| Won-Kyung Cho | BBDO/Proximity Korea | Account Executive |
| Ji-Yeon Lee | BBDO/Proximity Korea | Account Manager |
| Jung-Tae Kim | BBDO/Proximity Korea | Executive Creative Director |
| Sang-Ho Park | BBDO/Proximity Korea | Executive Account Director |
In 2013, Hera launched 'Rouge Holic lipstick' which has very unique high definition color. So we have to convey the lipstick’s extraordinary color definition to our target by an interesting experiment. To demonstrate the lipstick effect, an interesting experiment, ‘Hera Lipstick Effect Report’ was designed. The experiment was executed at a café, and a woman disguised as a waitress without wearing any eye-catching elements such as earrings and even eye make-up except the lipstick, Rouge Holic.. We observe that how long people gaze at her lips, in the two different situations which were with Hera lipstick and without it.