| Title | COCA-COLA SUMMER CAMPAIGN |
| Brand | COCA-COLA |
| Product / Service | COCA-COLA |
| Category | D01. Integrated Digital Campaign |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company | WWWINS ISOBAR Shanghai, CHINA |
| Advertising Agency | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Morning Li | Isobar China | Media Executive |
| Peter Wang | Isobar China | Media Manager |
| Annie Zhang | Isobar China | Media Director |
| Evelyn You | Isobar China | Senior Planner Manger |
| Verna Chen | Isobar China | Art |
| Matt Chen | Isobar China | Creative Director |
| Tim Doherty | Isobar China | Creative Partner |
| Evelyn Zhu | Isobar China | Project Manager |
| Enya Chang | Isobar China | Associate Project Director |
| Beth Hsu | Isobar China | Intelligence Associate Director |
| Mike Chang | Isobar China | Solution Architect |
| Jane Yao | Isobar China | Account Superior |
| Heidi Bao | Isobar China | Account Manager |
| Jennifer Lin | Isobar.china | Business Director |
| Rohan Lightfoot | Isobar.apac | Intergrated Business Director |
Refer to the successful “name-on-Coke-bottle” campaign in Australia, Coca-cola decided to localize it, aimed to grow sales by 10% and brand preferences by 2%. In China, name was changed to popular nickname. In order to amplify the idea,” This Coke is For You” campaign was held on digital. Everyday Coke officially shares a nickname Coke to a special person, or even an event of specific day, with genuine and interesting illustration of the reason why Coca-cola wants to share a coke with them. Campaign received tremendous results after just one month. The impression exceeds 2.4 billion and clicks are over 4.6 million.