| Title | DIY CONCERT |
| Brand | COLGATE-PALMOLIVE |
| Product / Service | COLGATE FRESH CONFIDENCE |
| Category | C04. Community Applications |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Paulo Bernaldo | Director | |
| Ringo Francia | Y/R Philippines/Inc. | Final Art Artist |
| Carlos Averion | Y/R Philippines/Inc. | Final Art Artist |
| Jobelle Nepomuceno | Interactive Manager | |
| Neriza Neves | Y/R Philippines/Inc. | Business Unit Director |
| Jaja Galang | Y/R Philippines/Inc. | Digital Accounts Supervisor |
| Petrix Gueco | Programmer | |
| Diaron Lique | Y/R Philippines/Inc. | Digital Producer |
| Marco Dimaano | Y/R Philippines/Inc. | Copywriter |
| Sandy Salurio | Y/R Philippines/Inc. | Art Director |
| Derrick Periodico | Y/R Philippines/Inc. | Art Director |
| Herbert Hernandez | Y/R Philippines/Inc. | Creative Director/Art Director |
| Badong Abesamis | Y/R Philippines/Inc. | Executive Creative Director/Copywriter |
Colgate Fresh Confidence set out to promote its benefit of fresh breath, giving the youth confidence to speak up .Colgate made teens express themselves, to determine the concert of their dreams.The DIY Concert series--a music event whose content would be decided by online, real-time voting. From the featured band to the color of the ticket, students voted and campaigned for their preferences through twitter, Facebook and other social networks. Even local bands and music video channels campaigned for their own choices through social media. And during the actual concert itself, the setlist of the winning band was determined via twitter.