| Title | TYPE FAST CAMPAIGN |
| Brand | SAMSUNG |
| Product / Service | GALAXY I639 SMARTPHONE |
| Category | B02. Consumer Products |
| Entrant | CHEIL Beijing, CHINA |
| Entrant Company | CHEIL Beijing, CHINA |
| Advertising Agency | CHEIL Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Jian Yang | Cheil China | Account Manager |
| Jiasu Li | Cheil China | Account Supervisor |
| Heyi Zhang | Cheil China | Typographer |
| Heyi Zhang | Cheil China | Illustrator |
| Time Machine Co.ltd.beijing | Photographer | |
| Yan He | Cheil China | Art Director |
| Heyi Zhang | Cheil China | Art Director |
| Jacky Lung | Cheil China | Copywriter |
| Uma K. Reade | Cheil China | Copywriter |
| Wenzhi Wang | Cheil China | Copywriter |
| Johnnie Tey | Cheil China | Creative Director |
| Jacky Lung | Cheil China | Executive Creative Director |
Samsung Galaxy Chat i639 is a phone that targets youngsters and officer workers who love social networking, chit chat and love using text message to communicate every day. So we created 5 conversations to dramatize our USP. With such quick response, one might cause awkward, misunderstanding or rather hilarious situation when type too fast and can't help to release too much information in just one minute! After we release this campaign virally in China, it has been shared and discussed for over 100,000 Times by user of China's twitter-Weibo in less than a week! The numbers are still increasing untill today!