| Title | LOVE STORY OF SRICHAND |
| Brand | SRICHAND UNITED DISPENSARY |
| Product / Service | SRICHAND POWDER |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | EDGE ASIA Bangkok, THAILAND |
| Entrant Company | EDGE ASIA Bangkok, THAILAND |
| Advertising Agency | EDGE ASIA Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Chaweepong Thanmoun | Edge Asia/Thailand | Social Content Editor |
| Sarinee Pongnumkul | Edge Asia/Thailand | Social Content Editor |
| Duenpen Sattaphan | Edge Asia/Thailand | Jr. Content Manager |
| Linjong Thippayawat | Edge Asia/Thailand | Sr. Media Buyer |
| Kitlapat Pittayasukkunanont | Edge Asia/Thailand | Media Planning Manager |
| Kingkan Vilaidaraga | Edge Asia/Thailand | Project Manager |
| Thitima Rungrueang | Edge Asia/Thailand | Account Executive |
| Srisupark Areevanichkul | Edge Asia/Thailand | Client Service Director |
| Pisoot Sila-On | Edge Asia/Thailand | Senior Creative Director |
| Chayanin Sripob | Edge Asia/Thailand | Digital Strategist |
| Kittipat Mahapunt | Edge Asia/Thailand | Associate Strategy Director |
Srichand Powder, Thai cosmetic brand with 60-year heritage, recently lost touch with young generation. Srichand Powder wanted to reconnect with young generation without losing Thai heritage positioning. We used “Soap Opera”; the most famous topic which always got young female’s attention and introduced “Srichand Facebook Soap Opera”; the campaign that drove users from existing community pages to the brand’s page. The campaign reached over 2 million users with over 18 million impressions; the brand’s page gained 500% increase fans. The campaign appeared in many presses talking about the new invention of online marketing which generate a lot of earn media.