| Title | NEXTGEN CIO |
| Brand | IBM |
| Product / Service | TECHNOLOGY PRODUCTS AND SERVICES |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Nicole Kim | Cbsi | Program Coordinator |
| Angus Macaskill | Cbsi | Program Director |
| Nick Vildzius | Cbsi | Account Director |
| Curtis Tracey | Neo@ogilvy | Media Planner |
| Yeeling Lee | Neo@ogilvy | Media Planner |
| Fiona Seton | Ogilvy And Mather | Assoc Creative Director |
| Carmen Mcauley | Ogilvy And Mather | Group Account Director |
| Roberta Macdonald | Ogilvy And Mather | Group Account Director |
| Jessica Friedman | Ogilvy And Mather | Account Coordinatior |
| Simon Gawn | Ogilvy And Mather | Snr Account Manager |
| Jennifer Smith | Ogilvy And Mather | Snr Account Manager |
| Laura Knight | Ogilvy And Mather | Account Director |
| Emily Kelley | Ogilvy And Mather | Digital Strategist |
| Rowan Avis | Neo@ogilvy | Media Director |
| Barrie Seppings | Ogilvy And Mather | Creative Director |
| Heidi Donnelly | Ibm | Advertising Manager |
| Carolyn Chan | Ibm | Advertising Manager |
Challenge: Tech pros in the B2B world know and love IBM. But these ‘pure geeks’ are no longer getting promoted to the boardroom, where major IT decisions are made meaning that multi-million dollar IT decisions are being increasingly made by people unfamiliar with IBM. Objective: Ensure more CIOs have a deep understanding of, and positive relationship with, IBM. Strategy: Eschewing the obvious route of trying to influence the current crop of C-level executives, IBM decided to play the long game. We set about creating a future generation of executive-level decision makers, equally well-versed in the fields of technology and business.