| Title | REECE MASTIN LIVE AND LOST |
| Brand | THE COMMONWEALTH BANK OF AUSTRALIA |
| Product / Service | THE COMMONWEALTH BANK OF AUSTRALIA |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | WEBLING INTERACTIVE, AUSTRALIA |
| Entrant Company | WEBLING INTERACTIVE, AUSTRALIA |
| Advertising Agency | WEBLING INTERACTIVE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| One Green Bean | ||
| Redlever | ||
| Ikon Communications |
To capture the attention of the younger Commbank customers, a collaboration was made with Reece Mastin. He's the 2011 X-factor winner, he's very popular with the young demographics. CommBank charged Reece with the challenge to travel across Australia to make his way to Sydney for a live gig at Channel 7 Sunrise Studios in only five days' time. The catch: to do it with just $50 on his CommBank Kaching App. To keep things interesting, Reece was tasked with a daily challenge he had to complete which was decided upon by his 'Lil Rocker' fans