Title | V ROBBERS |
Brand | FRUCOR BEVERAGES LTD |
Product / Service | V ENERGY DRINK |
Category | A02. Fast Moving Consumer Goods |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency 2 | PROXIMITY NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Cormac Van Den Hoofdakker | Frucor Beverages Ltd | Senior Brand Manager |
Luke Rive | Frucor Beverages Ltd | Marketing Manager |
Zac Stephenson/Nick Dykes | Omd | Media Strategist |
Erin O'connell/Reks Koks | Colenso Bbdo | Mac Operator |
Josh Yee | Colenso Bbdo | Digital Developer |
Matt Visser | Colenso Bbdo | Flash Developer |
Craig Macgregor | Colenso Bbdo | Senior Web Developer |
Paul Headington | Colenso Bbdo | Technical Director |
Andy Mcleish | Colenso Bbdo | Head Of Planning |
Eileen Cosgrove-Moloney | Colenso Bbdo | Account Executive |
Matt Frost | Colenso Bbdo | Account Manager |
Samantha Parsons | Colenso Bbdo | Account Director |
Tim Ellis | Colenso Bbdo | Group Account Director |
Emma Tait/James Mcmullan | Colenso Bbdo | Agency Producer |
Lachlan Palmer-Hubbard | Colenso Bbdo | Art Director |
Mike Hammond | Colenso Bbdo | Art Director |
Graeme Clarke | Colenso Bbdo | Copywriter |
Aaron Turk | Colenso Bbdo | Creative Director |
Nick Worthington | Colenso Bbdo | Creative Chairman |
Why win when you can steal? To promote V Energy Drink, we launched 'V Robbers', an online promotion where consumers played to steal their share of $100,000.V Robbers took place in an online city. Players would begin their life of crime by assuming an alias, complete with webcam mugshot, before being allocated a hideout to run their criminal empire. Using special codes off V cans, players would accumulate 'action points' that let them steal money off other V Robbers, or protect their own cash. The game wrapped up after 8 weeks when the online cash turned into real money.