| Title | STARBUCKS DAILY-GOODNESS CALENDAR |
| Brand | STARBUCKS |
| Product / Service | BEVERAGES / FAST FOOD |
| Category | C03. Branded Utility/Tools (for Digital) |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Evan Sun | Jwt Shanghai | Animator |
| Eugene Chew/Jessica Lam/Carrie Yao | Jwt Shanghai | Client Service |
| Shireen Zhou/Cole Qian | Jwt Shanghai | Copywriter |
| Leo Lie/Jim Hau | Jwt Shanghai | Art Director |
| Raymond Chin/Jim Hau | Jwt Shanghai | Creative Director |
| Yang Yeo/Elvis Chau | Jwt Shanghai | Executive Creative Director |
How can Starbucks as a foreign brand foster a deeper connection with consumers in China? Introducing the Starbucks Chinese Calendar, a special 30-day calendar on social media during the Chinese New Year. It is tailor made for the journey and experiences of a typical Chinese during this period.