Title | VOLUNTEER TO PROMOTE VOLUNTEERING |
Brand | SEEK |
Product / Service | SEEK VOLUNTEER |
Category | B04. Public Service, Charity & Fund Raising |
Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
Entrant Company | LEO BURNETT MELBOURNE, AUSTRALIA |
Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
Luc Wiesman | Leo Burnett Melbourne | Head Of Digital |
Ben Cliffe | Leo Burnett Melbourne | Planning Director |
Michelle Whitesides | Leo Burnett Melbourne | Account Manager |
Ari Sztal | Leo Burnett Melbourne | Group Account Director |
Justin Nagorcka | Leo Burnett Melbourne | Art Director |
Andrew Woodhead | Leo Burnett Melbourne | Copywriter |
Andrew Woodhead | Leo Burnett Melbourne | Creative Director |
Jason Williams | Leo Burnett Melbourne | Executive Creative Director |
SEEK Volunteer is a website dedicated to helping all Australian charities to find volunteers. Since its inception it has failed to make any real impact. Volunteering is an attitude, not a demographic. So we targeted potential volunteers everywhere, regardless of age or background. Our audience was anyone who would put their hand up to volunteer. Our solution: launch a mass participation idea that would remind the whole country of the power of volunteering. This space was volunteered to promote volunteering. One simple statement was purposely constructed so that it could be adapted to any space, anywhere.