Title | J.LEAGUE × JCB |
Brand | JCB |
Product / Service | REVITALIZATION OF LOCAL ECONOMY |
Category | A05. Consumer Services |
Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Entrant Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takahiro Suzuki | Hakuhodo | Account Planner |
Satoshi Hoshito | Hakuhodo | Account Planner |
Keijiro Hada | Hakuhodo | Account Planner |
Takahide Matsubara | Hakuhodo | Account Planner |
Mie Takeuchi | Shake | Markup Engineer |
Minako Hashimoto | Shake | Markup Engineer |
Wakana Takahashi | Shake | Interactive Designer |
Yumiko Yamamoto | Shake | Interactive Designer |
Tomoyoshi Kato | Wan55 | Interactive Designer |
Tatsuaki Fujii | Wan55 | Interactive Director |
Koji Fujiwara | Hakuhodo Product's | Integrated Producer |
Sonoe Fujiooji | Hakuhodo Product's | Interactive Creative Director |
Takafumi Aihara | Hakuhodo Product's | Interactive Creative Director |
Sho Takara | Hakuhodo Product's | Campaign Planner |
Takuto Bizenjima | Hakuhodo | Executive Creative Director |
【Mission】Revitalization of local economy.Promoting a local use of the JCB card!! 【Solution】Collaboration with J.LEAGUE.This promotion encourages people to attend “away-games” 【Result】Changed “watching away-games”,to the “Town Entertainment”. Achieved activating local economy.More than 50% clubs increased the number of visitors.