| Title | YUJIAN’S GLOBAL EXPOSURE |
| Brand | SINGAPORE MANAGEMENT UNIVERSITY |
| Product / Service | UNDERGRADUATE ADMISSIONS |
| Category | C01. Online Video |
| Entrant | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Entrant Company | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Advertising Agency | WILD ADVERTISING & MARKETING Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jacqueline Lin | Wild Advertising And Marketing Pte Ltd | Senior Account Executive |
| Yeo Ai Ling | Wild Advertising And Marketing Pte Ltd | Client Service Director |
| Ashok Narandran | Wild Advertising And Marketing Pte Ltd | Copywriter |
| Joan Lim | Wild Advertising And Marketing Pte Ltd | Senior Art Director |
| Ng Khee Jin | Wild Advertising And Marketing Pte Ltd | Creative Director |
Online videos are key to SMU’s admissions campaign success. In 2013, collectively, SMU’s videos generated a total of 1.4M views, the highest of any local university. This video presents Yujian’s expedition to Nepal where he muses about the importance of team work and challenging his limits. In addition, the global exposure Yujian experienced at SMU broadened his perspective and taught him to appreciate what life has to offer. This video generated 86,700 views on Youtube with viewers watching the video for an average time of 1 minute or at an 80% completion rate, more than tripling equivalent videos from universities in the region.