| Title | JIAHUI’S HOLISTIC EDUCATION |
| Brand | SINGAPORE MANAGEMENT UNIVERSITY |
| Product / Service | UNDERGRADUATE ADMISSIONS |
| Category | C01. Online Video |
| Entrant | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Entrant Company | SINGAPORE MANAGEMENT UNIVERSITY, SINGAPORE |
| Advertising Agency | WILD ADVERTISING & MARKETING Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Jacqueline Lin | Wild Advertising And Marketing Pte Ltd | Senior Account Executive |
| Yeo Ai Ling | Wild Advertising And Marketing Pte Ltd | Client Service Director |
| Ashok Narandran | Wild Advertising And Marketing Pte Ltd | Copywriter |
| Joan Lim | Wild Advertising And Marketing Pte Ltd | Senior Art Director |
| Ng Khee Jin | Wild Advertising And Marketing Pte Ltd | Creative Director |
Online videos are key to SMU’s admissions campaign success. In 2013, collectively, SMU’s videos generated a total of 1.4M views, the highest of any local university. This video showcases how SMU’s holistic education has transformed Jiahui into well rounded individual rearing to seek out new opportunities. Jiahui shares her unique experiences in SMU including travelling the world while performing in a Samba Masala percussion band. Jiahui’s video has garnered an almost staggering 100,000 views on Youtube with viewers watching the video for an average time of 1 minute or at an 80% completion rate, more than tripling equivalent videos from universities in the region.